the american graphic designer who created some of the most memorable logos for ibm, ups, and abc is This is a topic that many people are looking for. savegooglewave.com is a channel providing useful information about learning, life, digital marketing and online courses …. it will help you have an overview and solid multi-faceted knowledge . Today, savegooglewave.com would like to introduce to you NeXT Logo – Paul Rand | Logo design & Designer review. Following along are instructions in the video below:
And welcome to this video gareth here from tastytutscom. In this video. Were going going to look at the next logo.
Learn a little about the logo and the behind. It. So.
The next logo was designed in 1985 by an american designer called paul rand. Paul rand is credited to be one of the most famous graphic designers in the world and his contribution to modern graphic design. Theory is widely considered intrinsic to the professions development.
Paul rand. Is well known for his packaging marketing and poster design. But is best known for his corporate logo design.
Many of which are still in use today. To name a few in 1956. Paul rand.
Designed the iconic ibm logo and over the course of the 1960s and 1970.s made subtle changes to what we are familiar with today in 1960. Paul rand.
Designed the identity for westinghouse. A leading nuclear power company. Which is still used today in 1962.
Rand designed. The abc logo and in 1961. Paul rand designed the ups logo.
Which in 2003 was modified by future brand. Some of his famous posters are those for us department of the interior 1975 ibm in 1981 and sos kinderdorf childrens village in 1996 to see more posters you can check out the website paul randcom. Loads more to see there link is in the description now the next logo is not one of his most well known logos.
But does have an interesting story. Paul rand was 71 in 1985 and designed the logo for steve jobs computer company at the time. Which was called next this logo would last until apple bought the company in 1996.
And steve jobs would return to apple to quote. Steve jobs. Our challenge was how could we have a little jewel that we could use without the name to put on the product.
Without spending 100 million dollars. And ten years to make that association in the customers. Mind paul solve that by making us a little jewel that had contained in it the name of the company and i think that he really approached it as a problem that have to be solved not an artistic challenge for its own sake steve jobs knew that the computers.
He was going to make would be in the shape of a cube. He loved that shape and was open about that with paul rand. Which inspired the cube like logo to quote.
Paul rand. What is essential is finding a meaningful device some idea preferably product related that reinforces the company name the cube in which the company will be housed can be such a device. Because it has visual impact and its easy to remember.
Unlike. The word next. It is depict able possesses the promise of meaning and pleasure of recognition.
So the next logo is essentially an emblem style logo. The type has been placed inside the geometric cube shape this logo essentially occurs in one instance and will only change in scale. The typeface has three upper case.
And one lowercase to add more contrast and interest. The lowercasee. Was paul rands idea.
This served a particular purpose. The word next is very similar to the word exit and having it all in uppercase stacked in the logo could make one confused and misinterpret meaning so having the lowercasee help alleviate a potential problem. It also drew attention to the worde that could stand for many a powerful words such as education excellence expertise exceptional excitement and e mc 2.
And so on from that moment on the company with no longer present itself as simply next.
But next with a lowercasee. It took rand just two weeks to complete the logo. Which he delivered with a booklet.
Which explains the thought process behind the logo. This is a really interesting piece of presentation from paul rand. I recommend you check this out if youd like to see that very booklet.
There is a pdf scan version. Along with a short video of paul rand. Introducing the next identity link is in the description.
The logo itself would be at an angle of 28 degrees in the booklet rand. Described. The logo as designed to appeal to a youthful audience tipped at a jaunty angle.
It brims with the informality friendliness and spontaneity of a christmas seal and the authority of a rubber stamp paul rand has also said this idea in no way restricts its application to any one product or concept. The three dimensional effect functions as an underscore too attract the viewers attention throughout his career rands work displayed the quality of simplicity. He was one of the first american designers to incorporate the practice of the swiss style of graphic design with a less is more approach to quote.
Rand simplicity is not the goal. It is the byproduct of a good idea and modest expectations so what do i think about this logo for the next logo. Paul rand chose to create an emblem style logo.
I think that emblem logos are some of the best because they are so practical and functional in all media environments to quote. Paul rand. The adaptation of this device for miniaturization for tie racks charm bracelets paper weights stickers and other promotional items is endless it lends itself as well to large scale interpretation signs exhibits in the shape of cubes in which the actual exhibit this housed as well as exhibit stands for printed matter its infinite adaptability and attention compelling power is self evident.
Paul rand. Saw. The potential of how a logo can work not just as an identity.
But as a marketing tool. Paul saw. The benefits of such a logo working in merchandising and in professional presentation environment.
Its not easy getting across the nature of a product or business. In a logo this logo is a stroke of genius. And achieves this in a number of ways.
The logo worked well because the cube was symbolically related to the product itself. So what can we learn about this story. Well one of the highlights of this story is the approach paul rand took to present the logo instead of revealing the logo cold.
Turkey. Paul rand presented. A carefully orchestrated booklet rand.
Wanted to tell a story take the client in this case. Steve jobs. And his team on a journey of the design process that would end with a logo design upon seeing the final logo.
The reaction would not be one of taste of rational understanding this went a really long way to help the client and the team understand the rationale and get behind the logo. Again you can check out the next presentation booklet link is in the description from this example. We can learn the importance of this technique.
When presenting logos. We should consider utilizing this approach. Its a useful technique to help outline the rationale and the design to help a client get behind a logo design.
If youd like to learn more about paul rand. You can watch him speak and read. More articles links are in the description.
And theres quite a few interesting links there i recommend you check them out so thats one of many logos and designers. I have spoken about if you enjoyed this video and want to watch more like it you can see more episodes in the famous logos playlist link is in the description well i hope you enjoyed this video if you did hit the like button on my facebook page. If youd like to see more videos like this in future hit.
The subscribe button. And you can also follow me on twitter tastytuts. So until next time have fun guys.
And ill see you in the next video. .
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